Connecting with Customers: Building and Sustaining Loyalty
The global economy is changing. New media channels are emerging. Strategies for loyalty marketing are being rewritten. We look at trends and make suggestions.
Insights and ideas
Read our latest insights into promoting loyalty, driving response, understanding customer experience, and building brands through strategic relationship marketing.
Mapping the Customer Experience: Improving Perception and Response
Every customer interaction generates some kind of experience. We show how you can map, predict, and manage those experiences to get consistently better results.
Elegant Solutions: Optimizing with “Just Enough”
In an age of information overload, how can marketers deliver differentiated, compelling messages? We explore the art of persuading better by saying less.