What we do

Underline develops innovative, effective relationship marketing programs that transform prospects into customers, and customers into loyal fans.

We create communications that welcome new customers, websites that engage them in conversation, newsletters that keep them informed, mobile experiences that make their lives easier. We craft strategy, design creative, build technology, and measure success.

Capabilities

  • Email marketing
  • Web sites and landing pages
  • Mobile experiences
  • Social media
  • Online advertising
  • Direct mail

Client Services

  • Account and project management
  • Multi-campaign management
  • Scope and budget planning

Strategy and Analytics

  • Customer segment definition
  • Marketing program strategy
  • Test-and-learn strategy
  • Re-marketing strategy
  • Multi-channel planning
  • Communications calendars
  • Customer experience mapping
  • Reporting and analytics

Creative Development

  • UI/UX design
  • Information architecture
  • Visual design
  • Copywriting
  • Editorial content development

Technical Development

  • HTML5 programming
  • Mobile web development
  • Social media integration
  • Content management systems
  • Web content hosting
  • Rich media production